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Fendi History

Completed article: Fendi History_Revisions
Fendi History

Fendi is famous for its “Zucca pattern” design with alternating “FF”. In fact, when it was first established, it was a fur products store. Here is an explanation of the journey from there to the current fashion brand.

Fendi was founded in 1925 by Edoardo Fendi and Adele Fendi. Their first business was the manufacture and sale of leather and fur products. At the time, fur collars were all the rage in Italy. Seeing this, they started selling fur coats. They quickly gained popularity and became a status symbol for Italian women.

In 1932, they introduced handmade bags. This unique bag was made of high quality leather and stitched by hand.
The following year, the company developed a new material called “permegana”. This material was used for trunks and suitcases. As time went by, it became widely known and is now one of Fendi’s representative materials.

His five daughters also joined the brand, and the whole family became a driving force in the Italian fashion world.

Collaboration with Karl Lagerfeld
In 1965, Karl, who was young at the time, was selected as the designer. He dispelled the image of fur as being luxurious and heavy. He developed products that were easy to handle and comfortable to wear.
The development of processing technology led to the birth of the one-of-a-kind “Fendi fur” item.
“It was also during this period that the distinctive FF icon was born.

In 1969, the brand held a fur collection in Florence. The momentum continues.

The arrival of Silvia Venturini Fendi
She is the third generation of the Fendi family. After joining Fendi, she worked as an assistant to Karl, and in 1994, she became the chief designer of the accessories department.
Later, she redesigned the “Celeria” series, which brought her to international attention.

In 1997, he introduced the “Baguette Bag”. This bag is characterized by its style of being held under one’s arm like a French bread (baguette). The bag is made of a variety of materials and colors and has become a popular item worldwide.
In 2000, she won an accessory award from a fashion organization.

Her breakthrough continued in 2009 when she developed the “Peekaboo” design. Peekaboo means “peek-a-boo. Peekaboo means “Peek-a-boo” and was named after the bag’s appearance when the hardware is removed.
Sylvia’s humorous design and naming sense has enthralled celebrities and famous people around the world.

In 2018, the collection “FF Reloaded” was launched. Commemorative events were held in London, Hong Kong and Shanghai. The lineup was a combination of Fendi’s originality and the superior skills of its craftsmen. It was a collection that could be called the culmination of Fendi’s tradition and the “FF logo” designed by Karl, which could be seen in the novelty.

Distinctive design
There are several distinctive patterns in Fendi items.

Zucca pattern
“The Zucca pattern was originally printed on the lining of items presented in the 1969 collection. Carl decided to use it as a pattern and it has become a classic.
It is a design that is instantly recognizable as Fendi and is still popular today.

Pecan pattern
This pattern is characterized by large stripes. It creates a gorgeous atmosphere. This is one of Fendi’s two most popular designs along with Zucca.

This is a small version of the Zucca with the F on the whole. It gives a delicate and feminine image.

Fendi’s values
“Nothing is impossible” is the motto. Nothing is impossible” is the motto of Fendi, and the reason why Fendi insists on “unique creation”. From the designers to the craftsmen, everyone involved in the production process acts on this idea.

Fendi never forgets to thank its hometown Rome. The values of the brand, the ideas of the items, and the source of creativity all come from Rome. For this reason, the company is committed to the revival of the Roman landscape and the preservation of its culture. This is our way of giving back to the city that nurtured our brand.
“We are the sole sponsor of the restoration of the Trevi Fountain and will complete the project in 2015.

Fendi is also committed to respecting diversity. From the very beginning, Fendi was led by women. The ratio of men to women in the company is 1:9, and I feel that the company is determined to revolutionize the fashion industry, which has been dominated by men.
The company is actively promoting diversity by using older models and people of color as models for its collections. In an interview, Silvia said, “I want to free myself from stereotypes,” which shows her enthusiasm.

She believes that “fashion is a joy. Fendi’s iconic “FF” stands for “Fun Fur”. Fashion is deeply connected to joy, and the company hopes that people will enjoy it with a sense of fun.

Fendi is proud of its tradition and solid quality. On the other hand, it also sells unique and catchy items. The combination of history and creativity is the hallmark of Fendi.
The brand also places great importance on its values, and has been producing a series of items that express its values.
It will continue to delight us with designs that exceed our expectations.

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