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Loewe History

Completed article: Loewe History_Revisions
Loewe is famous for its leather goods such as wallets and bags. In fact, it is a well-established brand with over 150 years of history.
In this article, I will introduce the history of Loewe.

Founded in 1846
Loewe’s roots go back to 1846. The company’s roots go back to 1846, when a few craftsmen gathered to create a leather goods workshop.
At that time, the company only dealt in leather goods such as bags and wallets.
In 1872, Enrique Loewe Lesberg, a craftsman from Germany, visited the workshop. He was impressed by the craftsman’s high level of skill and the quality of the leather goods and began to work with him. Thus, Loewe was born.

Later, he married a child who lived in Madrid to help finance the company.
In 1892, he opened the “E. Loewe Boutique”, a store and workshop.
In 1892, he opened the E. Loewe Boutique, a store and workshop where he displayed his products in a style that was unusual for the time. All items are stamped with the words “Leather Goods Factory”.
In 1905, Loewe achieved great success. The Marquise de la Conquista, a Spanish aristocrat and a client of the brand, introduced Loewe to the Spanish royal family. The Marquise de la Conquista, a Spanish aristocrat and the brand’s patron, introduced Loewe to the Spanish royal family and received the royal title from King Alfonso XIII.
This is the moment when Loewe becomes one of Spain’s top brands.

Expansion of the brand
With the royal recognition, Loewe begins to expand its business in the country. Loewe opens its second store in Barcelona, establishes its own factory, and expands its business one after another.
Thus, Loewe became extremely popular in the country.

The stores also displayed items other than Loewe. In addition to Loewe, the store also displayed items from other top brands such as Dior and Chloe.
It was like a “select store” today. It was not until much later, in 1985, that the company acquired the distribution rights for Louis Vuitton.

Ingenious show windows
The history of Loewe is not complete without mentioning its creative store design.
In 1939, Loewe opened the Gran Via store, known for its semi-circular show window. It contributed greatly to building Loewe’s brand image.

From 1945 onward, the store’s luxurious exterior attracted much attention.
Then, in 1959, the store opened, designed by Javier Calhavar, Spain’s most prestigious architect.
This 900 square meter boutique, with its unprecedented new look, led to a further increase in Loewe’s reputation.
By this time, the company had grown to become known throughout Europe.

The start of the global expansion
After gaining recognition domestically, Loewe begins its global expansion. It was not until 1970 that Loewe became internationally known.
Two icons were the catalyst.
The first is the “anagram,” a combination of the four L’s that has become the brand’s iconic design. The first is the “anagram,” a combination of four L’s that has become the brand’s iconic design, designed by a Spanish painter and now stamped on top-of-the-line items.

The second is the “AMAZONA Amazona,” which was launched in 1975. The second is the AMAZONA, which was launched in 1975 and has been released in many variations as a standard item of the brand.
This is how Loewe grew to become a global brand.

Acquisition by LVMH Group
In 1969, Loewe was acquired by LVMH Group. However, this acquisition was not a bad thing.

First, it broadened the customer base. First of all, it broadened the customer base, from the upper class to the middle class.
Also, Loewe is happy to be able to use talented designers in the prêt-à-porter department, which was a delicate area. In fact, the division’s sales have increased as a result of the acquisition.

Promising young designers
Jonathan Anderson has been active since 2013. At just 29 years old, he was selected as the top designer who is said to determine the fate of the brand.

He started his own brand at the age of 24 after graduating from the London College of Fashion. He quickly caught the attention of the fashion world and made his debut as a genius designer.

He went back to the roots of Loewe. Since that time, the brand has been popular for its high quality materials and progressive designs.
He took this tradition and added modern elements to create a futuristic design.

Loewe’s quality
Some Loewe items symbolize the ability of the craftsmen.
Unlined bags are a prime example. Many of the bags are made of different materials for the outer and inner lining.
The fact that they are unlined proves their quality and craftsmanship. Loewe’s bags are still highly popular today because of the attention paid to the invisible parts inside.

The technology is also reflected in the puzzle bag introduced in 2015, which consists of more than 60 parts and is manufactured through a complex process.
This bag is made of more than 60 parts and undergoes a complex process to be manufactured. This attention to detail gives birth to a bag with originality.

Originally, Loewe was a workshop of several craftsmen. The company was originally a workshop of several artisans, and gained recognition from the Spanish aristocracy.
After gaining popularity domestically, Loewe began its global expansion. Loewe has grown into a global brand with its original looking stores, capital from the LVMH group, and high quality items.
Today, Loewe continues to evolve under the hands of young designers.
Loewe will continue to surprise us with original items that utilize its high technology.

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